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Recent Articles
Closing the Brand‑Revenue Gap Between CEO and CMO
Profit goals and brand aspirations need not compete, yet surveys show many chief executives view marketing spend as an expense rather than an...
Strategic Capital Allocation: Invest or Divest?
Enterprise value rarely hinges on a single bet. Instead, sustained performance depends on a disciplined rotation of capital—deploying funds where...
AI as a Corporate Decision-Maker
As artificial intelligence moves from the periphery of business operations to the center of strategic decision-making, CEOs are facing a new...
Is there a CMO-CEO Disconnect?
A new McKinsey‑backed survey has revealed an alarming and growing disconnect between CMOs and CEOs on what really matters—metrics that translate...
How to Turn Your Company’s Data into a Revenue Stream
Data is becoming more significant in today’s business environment. It is a primary source of decision-making, but beyond that, leaders who approach...
CEO’s on the Move: June 2025
Executive leadership is undergoing a transformation across sectors, as top companies appoint new Chief Executive Officers to lead through growth,...
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