by Chief Executives Council | Feb 21, 2024 | Corporate Strategy, Marketing , Sales
In the dynamic world of business, CEOs and Presidents are increasingly recognizing the critical role marketing plays in driving growth, building brand equity, and establishing competitive advantage. However, with the vast array of marketing strategies and channels...
by Chief Executives Council | Nov 20, 2023 | C-Suite Dynamics, Marketing
CEOs and CMOs often do not see eye-to-eye on certain things. Research shows that the divide between chief executives and chief marketing officers is actually growing. Below you will learn why this division is happening in corporate. As reported by Wall Street Journal...
