by Chief Executives Council | Jul 22, 2025 | C-Suite Dynamics, Marketing
Profit goals and brand aspirations need not compete, yet surveys show many chief executives view marketing spend as an expense rather than an investment. The misalignment begins with differing success metrics and widens when communication falters. Where...
by Chief Executives Council | Jul 3, 2025 | C-Suite Dynamics, Marketing
A new McKinsey‑backed survey has revealed an alarming and growing disconnect between CMOs and CEOs on what really matters—metrics that translate marketing into tangible business outcomes. In a study featuring matched pairs of executives from Fortune 1000 companies...
by Chief Executives Council | Oct 22, 2024 | Corporate Strategy, Marketing , Sales
The digital age is upon us. Many companies have transformed into digital platforms. Even those that are traditionally non-digital rely more upon technology than they have in the past. CEOs must embrace digitization in more ways than one. They must recognize how it...
by Chief Executives Council | Feb 21, 2024 | Corporate Strategy, Marketing , Sales
In the dynamic world of business, CEOs and Presidents are increasingly recognizing the critical role marketing plays in driving growth, building brand equity, and establishing competitive advantage. However, with the vast array of marketing strategies and channels...
by Chief Executives Council | Nov 20, 2023 | C-Suite Dynamics, Marketing
CEOs and CMOs often do not see eye-to-eye on certain things. Research shows that the divide between chief executives and chief marketing officers is actually growing. Below you will learn why this division is happening in corporate. As reported by Wall Street Journal...
